The ability to be silly and ludicrous is terribly underrated if not downright scorned. Perhaps we are too afraid of not being taken seriously. But being too serious and being too concerned how we could be seen is a sure creativity killer. Arguably, innovation and creativity necessitates a certain amount of freedom for success. This video is a beautiful example that freedom. Who doesn’t envy Dominic Wilcox a little after watching this?
The Reinvention of Normal.
“So what? Let’s do the ridiculous. And by doing the ridiculous something else might come of it.”-Dominic Wilcox